The page opens on visitors photographing the Temple of Dendur and the plainest possible welcome — “Welcome to New York City’s most iconic museum” — then does something most cultural sites forget: it answers the four questions every real visitor has (cost, location, tours, hours) in a tidy strip before selling anything. Only then come the exhibitions, the collection highlights, Van Gogh’s straw hat sitting beside Washington crossing the Delaware.
The save recognizes editorial confidence at institutional scale. Serif headlines carry the gravitas; red accents pace the eye; photography does the persuading, whether it’s a Stradivarius poster or two friends in front of a self-portrait. A site holding five thousand years of art keeps its own design to two typefaces and one accent color — the restraint of an institution that knows the collection is the show.
