Kagi kagi.com
The paid search engine that explains "no ads, no tracking" with hand-drawn dogs, side-by-side result mockups, and an FAQ that starts by asking the question you were already thinking.
The theme
Illustration
Drawn instead of photographed, and better for it.
2 saved
DuckDuckGo duckduckgo.com
Privacy explained by a cartoon duck: pastel panels, a browser-comparison checklist, and complicated tracking concepts turned into pond-side illustrations a parent could repeat at dinner.